HELLO! I’m an Italian Graphic Designer based in London UK and #ilovemyjob. I’m a multi-disciplined ideas-led creative, with a MA degree in Graphic Design from the London College of Communication and 5+ years experience. My goal is to develop bold and effective design concepts that will get your business, product or service noticed. My focus is on conveying messages graphically, in as simple a way as possible. Less is more.
My work is fuelled on caffeine, Vitamin D, passion and ambition. I’m very curious and I believe in continuous life-long learning and growth, meaning if I don’t know how to do it, I’m happy to learn! Here is a selection of my work, created for clients such as London City Hall, Eurostar, Surrey and Hampshire County Council.
A unique Art Deco inspired print, created to celebrate the 80th Anniversary of Pullman Court, London. This building is one of the UK´s first housing projects designed in the Modernist International Style. Completed in 1936, it is the first building designed by Sir Frederick Gibberd (1912-1984), who went on to build the Liverpool Catholic Cathedral and the first terminal of Heathrow airport. These Posters were a limited edition for the London Open House 2016, but are now available for sale on Etsy
In July 2016 the London Mayor was asking creatives to submit a logo to declare #LondonIsOpen. Two months later it was announced that my designs have been selected between hundreds submissions and were showcased at the London City Hall throughout September. (Work in collaboration with Darran Solan @StudioJimJams)
Colour Me is the young and playful perfume range created by Milton-Lloyd. Each colour corresponds to a different fragrance with its own character and personality. During the past two years I created a wide variety of promotional material for this range, including magazine ads, posters, voucher cards, shop gondolas and banners and also the website www.colourme.co.uk
Moped Loan Scheme
Wheels to Work is a moped loan scheme for people aged 16 or over, living in the districts of East Hampshire, Test Valley, Winchester and New Forest. The choice to use fresh colours and icons has been made to appeal to this young target group. After the logo has been signed off I had to create a wide range of stationary elements and promotional material. Some of these were banners for events, an A4 folder, leaflets and gadgets. Website coming soon www.hants.gov.uk/wheels-to-work
My Journey project aims to encourage Hampshire residents and employees to make the switch from the car to public transports, walking or cycling. It has been a great fun to work for this brand, also because I had the chance to be involved with three big campaigns aimed to promote public transports, active travel and the last one dedicated to their own Journey Planner. In the same time I was taking care of other promotional material and gadgets for their events as well as their website and social media. For more info visit www.myjourneyhampshire.com
The Osteria Al Ponte sits in Udine (Italy) since 1726. A lot has changed in all these years and only a few things survived until today: the big stones part of its walls and the bridge over the river that passes near by. During the refurbishment a little arch made of stones was found built in to the wall (probably the original main entrance) and as the owner decided to make this a special feature of the restaurant, I decided to take it as my inspiration for the logo. Here just a few of the elements I created. For more info visit www.osterialponte.it
Logo / web design
Think YOGA was launched in March 2015 by Jodie, a talented yoga instructor and a student of positive psychology. The concept for this logo design comes from the contrast between Londoners general stress and that positive and relaxing feeling you get during a yoga class, which will give you a peaceful state of mind. To find out more visit www.thinkyoga.co.uk
Travel SMART is a programme designed to provide people with more travel choices that help cut carbon, calories and costs. The Travel SMART towns – Woking, Guildford, Redhill and Reigate – have been chosen as they are Surrey’s biggest economies and all currently suffer from significant traffic congestion. The programme has been funded by the Department for Transport’s Local Sustainable Transport until April 2016, spending on schemes like improving and installing cycle lanes, investing in interactive and live travel information and encouraging and supporting more people in travelling sustainably. To find out more visit www.travelsmartsurrey.info
These images are taken from my Major Project outcome, which was a series of Zines designed to explain drug damages on brain. My project was against all the shocking techniques always used for this kind of information. With a communication based on objective informations, without any kind of judgement I wanted to drag my audience in front of a Free Choice, based on a balanced communication. Through the presentation of a wide range of experiences and data, everyone can formulate his personal opinion. The aim of my communication is to be in teenager’s mind when they will have to make their choice. So at the question:“Would you like to try?”, they will think: “Now it is Up To Me…”
Perfumer’s Choice is the premium fragrance range by Milton-Lloyd. Created from the finest perfumery oils, all chosen by the world’s most talented perfumers., this elegant range makes luxurious quality scents more widely accessible than ever before imagined. For its promotion I had the chance to work on a big variety of material, from print adverts to the website. Find out more at www.perfumerschoice.co.uk
Good To Be is a well-being project which follows the principles of Mindfulness. The client asked for the design of an informative leaflet with an imagery which was not going to far from her current identity, but more mature and less playful. The new imagery proposed is still using the separation line between the green grass and the blue sky, but with a photographic treatment instead of a vector illustration, combined with the three words ‘Pause-Breath-Smile’ often used at the beginning of mindfulness class session.
The Secret Warehouse of Sound is a music production studio based in London. Located in a hidden warehouse space, is quite difficult to find and most of the time, who is interested to go there gets lots. The starting point of this identity was a collection of London warehouses images and graphics of sound meter bars. Using the letters of the name of the studio I found a way to remind of both these elements, creating a sort of code using ‘counters’ and ‘eyes’ of a geometric typeface.
The main objective of the organisation ‘Noi…dell’Arte’ is to spread and promote the culture of arts and crafts of the local area of Gorizia. Through workshops, fairs and events they engage people with arts and ancient craftsmanship which are actually part of their cultural heritage. The Logo I designed for them was inspired by the laces and embroidery that you can see at the Museo Provinciale of Gorizia. In a second stage an element of the logo has been isolated, with the aim to be used as a stamp for their handmade products.
Brand identity and stationary design. Find out more at ameerapw.com
Cecutti Progetti is a technical department of surveyors located in Udine (Italy). The work of this studio starts with the wild land, goes through the building construction, the finish details and ends with the house selling. The Colour blue is the favourite of the Manager, but its standing also for stability, security, loyalty and technology. Inside the logo there are a circle and a straight line to represent the Studio values and aims, but these lines can also be read as a C and P lowercase letters.
This identity has been designed for KL Kovo Inox, a Slovakian factory specialized in the production of stainless steel products. The logo had to represent the strength and resistance of this material, combined with the shape of a triangle, loved by this client as synonym of sharpness and dynamism.
“Design is thinking made visual” – Saul Bass 1920-1996
If you’ve got the big idea, I’ve got the tools and experience to help make it a reality.
If you have a project in mind, please get in touch to find out what I can do for you! email@example.com / +44 (0)7535110143
To find out more about me and what I do, follow me on Instagram where I share sneaky peeks, work in progress and a little taste of my life here in London